Panaji: 30th November 2017 … The King of Good Times, Kingfisher premium today announced their association with FC Goa at a press conference at the Grand Hyatt Hotel, Bambolim. FC Goa has been a force to reckon with in the Indian Super League, the ten team football tournament which is in its fourth year. The team kicked of the season with a swift win in its first match on November 19, 2017 with Kingfisher Premium as the Good Times sponsor.
Bringing the good times to football fans in Goa, Kingfisher will connect Football enthusiasts through this association and develop a strong brand presence through various engaging activities. The fan base for FC Goa is ever increasing and fans are always enthusiastic about new associations. Kingfisher is excited to bring fans together through this partnership.
Speaking on the association, Mr. Gurpreet Singh, Assistant Vice President, Marketing, United Breweries Limited, said: “Kingfisher is known to associate with most of the major sporting events in the country and our long standing associations have helped us build a strong connect with our consumers. Goa has had a proud heritage with football and the sport unites Goans like no other. We are extremely proud to be associated with FC Goa which is one of the top franchises in the Indian Super League and our association aims to bring fans closer to the sport of football through the ‘Good Times’ experience that Kingfisher provides.”
Akshay Tandon, President, FC Goa, said: “We are pleased to get Kingfisher on board as a Principal Sponsor. The commercial appeal of Indian football is growing year-on-year and we are extremely happy to partner with a vibrant brand like Kingfisher, which embodies the spirit of Goa. Our association will elevate the experience for all FC Goa fans around the world with interesting activations and immersive content. Our endeavor is to derive maximum value for Kingfisher and our fans through our multi-year association.”
As part of its association with FC Goa, Kingfisher will execute a 360-degree campaign with robust ATL elements like digital media & print advertising accompanied by on-ground presence at the matches and social media activations.