Panaji, October 1, 2019 …The job of the Public Relation Officer (PRO) is to build positive image of the organisation you represent in the eyes of the public by establishing a line of communication with the public which has to be two way stated Secretary, Department of Information and Publicity, Shri Rupesh Kumar Thakur, IAS while speaking as the Chief Guest at the inaugural of the Workshop for Public Relation Officers of State Government Departments and autonomous bodies held at the Secretariat in Porvorim yesterday.
The workshop was organised by the Department of Information and Publicity.
Speaking further, Shri Thakur said that it is important for PROs to know public perception as well. He said that the PROs should generate goodwill and faith regarding the Government among the people by following the three Cs-Clear, Correct and Concise, when giving messages to the media. Shri Thakur also said that PROs should take advantage of social media platforms
During the workshop, senior journalist, Shri Ashwin Tombat spoke on the topic ‘Introduction to Public Relations Tools and Practices’ while Deputy Director (M&C), Press Information Bureau (PIB), Shri Vinod Kumar D.V,. IIS spoke on ‘Effective communication strategies for Government’.
PRO Goa Shipyard Ltd, Shri Nikhil Wagh delivered a session on ‘External Public Relations-Building the Organization’ while Public Relations Officer, Konkan Railways, Ms. Leura D’ Cunha gave insights into the topic of ‘Media Relations-Getting Good Publicity and Declining Bad Publicity’.
Earlier, Director of Department of Information and Publicity, Smt. Meghana Shetgaonkar in her welcome address said that the aim of the workshop was to enlighten the PROs on the important role to be played by them in the image building of their Department. Information Officer, Shri John Aguiar proposed the vote of thanks. Shri Shyam Gaonkar compered the programme.